Instagram Marketing Agency: How to Choose the Best Instagram Agency

The digital age has revolutionized the world of marketing, particularly with the emergence of social networks. Among them, Instagram stands out for its strong potential for companies seeking to increase their online visibility.

With over 1.3 billion users worldwide, including nearly 15 million in France, Instagram offers an unrivalled platform for implementing effective marketing strategies.

However, navigating the world of Instagram can prove complex, hence the need for a agency specializing in Instagram marketing.

These agencies have the expertise to optimize your presence on this platform and maximize your audience's engagement.

In this article, we'll review some of the best Instagram agencies in Paris that will help you increase your reach, engage your audience and drive growth for your online business.

Influence and content creation: how to choose the right Instagram communications agency in Paris?

Instagram is the best-known social network with nearly 500 million daily users. Its power lies in influence on Instagram, a crucial element for the communication strategy of companies in 2023.

To position oneself adequately on this medium requires specific expertise, hence the interest in surrounding oneself with the best skills.

Here's how to choose the digital communications agency, based in Paris, most relevant to your Instagram strategy.

• Evaluate your editorial needs: Before calling on a specialized Instagram or social media agency based in Paris, determine your needs in terms of content production and editorial strategy. This will direct your search towards a marketing agency specializing in the creation and distribution of adapted content.
• Expertise and experience in Instagram campaigns: Instagram ads, Instagram influencers, or communication campaigns on Instagram, the ideal agency must have a range of A to Z skills. Ask for recent case studies to assess their mastery of Instagram ads or social ads campaigns on social media like TikTok.
• Rationalizing cost and value: Instagram has become a must-have marketing tool. However, setting up campaigns or communicating on Instagram shouldn't exceed your budget. Make sure you understand all the costs associated with the proposed Instagram strategy.
• References and presence on the platform: A Paris-based digital communications agency with a strong presence on Instagram and excellent references in professional Instagram account management is always a good sign. References can give you an insight into the agency's real-world effectiveness.
• Customer service and support: Your collaboration with the agency doesn't stop after you've created your business account or set up your campaigns. Constant communication and responsive support are essential to adapt and optimize your social media strategy.

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In conclusion, to break through on Instagram, whether via Instagram ads, through advertising, or by collaborating with influencers, the support of an agency that's with you is paramount.

So make sure you choose a digital communications agency in Paris that will meet your needs and help companies maximize their impact on this constantly evolving network.

Find an article on digital communications training.

Ranking of the best Instagram advertising agencies for influencers

If you're looking for a marketing agency on Instagram, here's a list of the best Instagram advertising agencies:

1. Please Agency

Please Agency stands out for its expertise in creating content for social networks, especially Instagram.

The agency offers a variety of services with turnkey packages for impactful social media content. It has a tailored, personalized approach that reflects brands'identity and values.

Services:

• Creation of content adapted to each platform (photos, videos, stories, reels...)
• Community management
• Performance analysis

2. Makarond

Makarond is a digital marketing agency specializing in natural and paid search on social networks.

It stands out for its ability to generate qualified traffic, leads and conversions for brands, thanks to its cutting-edge expertise in Instagram advertising.

Services:

• Definition of company objectives
• Selection of relevant keywords
• Creation and distribution of advertising campaigns on Instagram

3. Agence Roxane

Agence Roxane is an influencer marketing agency that relies on the quality and relevance of influencers to maximize your brand's impact on Instagram.

It stands out for its ability to create positive word-of-mouth, trust and closeness between brands and consumers.

Services:

• Definition of influencer strategy
• Research and selection of influencers
• Negotiation and follow-up of partnerships

4. Digicomstory

Digicomstory is an agency specializing in storytelling on social networks. It stands out for its ability to create connection, emotion and loyalty between brands and consumers, thanks to expertise in storytelling.

Services:

• Defining the brand's identity, positioning, tone of voice
• Creating and distributing content that tells the brand's story
• Managing the brand's e-reputation

5. Ruche&Pollen

Ruche&Pollen is an agency specializing in community animation and engagement on social networks.

It stands out for its ability to create dialogue, conviviality and loyalty between brands and consumers, thanks to expertise in community management.

Services:

• Defining community strategy
• Creating and distributing content that sparks interest and reaction on Instagram
• Moderating and managing comments

6. Alioze

Alioze is a digital communications agency offering comprehensive, customized solutions for brands, thanks to cross-disciplinary expertise in digital communications.

Services:

• Definition of digital strategy
• Creation and distribution of content adapted to each social network
• Management of online presence

7. Crush

Crush is an agency specializing in the creation of visual content for Instagram. It stands out for its ability to make images sublime to improve brand awareness and develop lead conversion.

Services:

• Creation of visual content (photos, videos)
• Online presence management
• Influencer management

8. Mediatrium

Mediatrium is a digital strategy consulting agency that stands out for its ability to support brands in their development on Instagram, thanks to expertise in digital strategy.

Services:

• Definition of digital strategy
• Creation and distribution of content adapted to the company's target and objectives on Instagram
• Implementation and follow-up of influencer campaigns

Boostfluence : L'outil d'automatisation pour booster votre compte Instagram et votre présence sur le réseau social

For businesses that prefer to manage their Instagram accounts themselves, there are automation tools like Boostfluence.

Boostfluence is Instagram automation software designed for influencers, agencies, merchants, startups, freelancers and artists.

It aims to make Instagram community management easier by automating actions, saving users time and increasing their engagement and follower base.

Benefits of'Boostfluence:

• Developing your Instagram: Boostfluence automates interactions with thousands of target accounts every day, enabling you to grow your audience organically. It lets you schedule posts and stories, contributing to a more regular presence on Instagram.
• Managing your Instagram: Boostfluence cuts your workload in half by scheduling posts, stories and albums across all your Instagram accounts. It also lets you view these posts on an interactive calendar, providing a snapshot of your activity on Instagram.
• Analyzing your Instagram: Boostfluence provides detailed analyses of the performance of your Instagram accounts, including recommendations for increasing reach, engagement and sales. It also enables real-time evaluation of advanced statistics such as likes, active followers, comments, etc.
• 24/7 customer support and a comprehensive help center for those who prefer to help themselves. Over 300,000 people use Boostfluence to grow their business on Instagram.

Whether you choose to work with an Instagram agency or use a automation tool like Boostfluence, the important thing is to implement an effective strategy that will enable you to achieve your goals on Instagram.

By fully exploiting the potential of this social network, you can increase your company's visibility, engage your audience and help your business grow online.