4 Tips for Creating a Successful Instagram Account

Instagram is one of the most widely used social networks in the world after Youtube and Facebook. Since its launch in 2010, Instagram has experienced dazzling growth that hasn't stopped. With more than 22 million users in France, the social network will reach a new record of active users in December 2021, passing the 2 billion Instagrammers mark worldwide.

Whether it's brands using it to develop their audience, or individuals sharing their lifestyles, good deals or even offering their services, this social network is experiencing dazzling growth. Indeed, content is becoming increasingly relevant, and brands are growing ever more easily thanks to their proximity to their audience. In this article, Boostfluence shares 4 tips for creating the foundations of a successful Instagram account.

1/ Choose a specific theme

To boost your Instagram account in 2022, it's important to focus on a main theme. As with creating a website, it's advisable to focus on a precise theme in order to position yourself easily. Whether it's for this social network's algorithms or even Internet users, people will follow you for the relevant content you share.

One precise topic per Instagram account

For people who want to bring value to different themes, creating several Instagram accounts is preferable. However, it's very difficult to effectively manage several Instagram accounts on your own. In the event that you're on your own, to manage several Instagram accounts, we advise you to create 3 accounts that each deal with a specific topic. By subscribing to the Standard or Premium Boostfluence package, you'll be able to automate and organize the publication of content, at the same time, on 3 to 20 Insta accounts.

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Targeting the right audience

Once you've chosen the.topic.s to cover, all that's left to do is fill out your profile to optimize your Instagram account. You can also link your Instagram account to a Facebook page. Make sure the accounts are similar: the same business category (Edit Profile > Category > Business Info). Finally, don't forget to consider your target audience. For example, in the animal niche, if you want to talk mainly about Shiba Inu, you're not going to create content about poodles. Nor even target people who don't like Japanese dog breeds. Stay consistent.

2/ Create an impactful name

The great thing about Instagram is that you have the option of creating a name (visible in the bio) and a username (your handle). What's more, if you find a name and it no longer suits you, you can change it every 14 days. Let's take a look together at how to optimize your Instagram names.

The username

The name of your Instagram account is very important. It's the one that sets the tone for your Instagram account. So don't neglect it! Opt for an attractive name that puts your future followers at ease. You can put your real name or even create a pseudonym that represents you. For companies, put your brand name so your customers can find you easily.

The name (visible in the bio)

The name (visible in the bio) is the one you can exploit the most. Generally, we advise you to add the most searched keywords in your field of activity. By doing so, you stand a chance of appearing in search results if your potential customers are looking for something relevant in your field. All that's left is to find the right keywords.

Put yourself in the shoes of future subscribers. What would they type as a keyword into the Instagram search bar to find you? You can also add emoji to your name in the bio. This brings a warm, friendly feel to your world.

3/ A profile photo to stand out

If you're signing up for the first time on Instagram, you'll be prompted to import a quality profile photo. The profile photo is extremely important: it's what users will first see of you. Its purpose is to reflect what you do or who you are. For personal accounts, you can upload a photo of yourself that makes you stand out. And for businesses, simply import your brand logo.

The aim of your profile photo is to be visible on smartphone and computer. To optimize its quality, opt for a size of 150 x 150 pixels. You can use Canva to personalize your profile photo. This application allows you to choose the format specific to Instagram profile photos.

4/ A relevant bio

The bio must be relevant so that visitors can understand what they're going to find in your Insta feed. This is the first place you can use to write a few words about yourself. In just 150 characters, you need to be able to create an eye-catching bio that makes your future prospects want to follow you. The question you need to answer "What do you do on Instagram?"

To build a worthy bio, use a computer. This gives you more options for creating an original biography that stands out from the competition. By opting for a unique font or even easily making line breaks , your biography should be airy to catch the eye and be pleasant to read.

Don't forget the importance of keywords. Include groups of keywords that are likely to be typed into the Instagram search bar by your readers. The more consistent your keywords, the more visible you'll be on Instagram. Don't hesitate to draw inspiration from the most popular accounts in your niche. Pick up some ideas, mix them up and create a biography that reflects your image.

To conclude this article

These 4 steps are overlooked by most people because content creators only think about growing their follower count. Yet in 2022, having subscribers without any interaction is pointless. Take your time and apply to the letter these 4 basic steps that will make your Instagram account a success:

1. choose a precise theme and dig into it as much as possible;
2. create an impactful and unique Instagram username;
3. import a quality profile photo that represents the image of your Insta account;
4. write a reassuring bio that explains your presence on Instagram.

Finally, create good content, connect with others in this niche, engage with their content and create better content than'them. Try our scheduling and automation services to organize all your Instagram posts!