The 9 keys to success on Instagram

How to succeed on instagram in 2021 9 techniques to achieve Instagram success and promote your account. Learn how to succeed on Insta.

You've probably heard all the reasons why Instagram is a great tool for small businesses. In fact, you probably use the app for personal use.

But there's a big difference between having a standard use of instagram and using the app professionally to succeed on Instagram. How does Instagram work? Do you know what you need to put in place to get your business known? Do you know the Insta tricks that can help you propel your account as an individual, future influencer or SME?

Here we give you 9 basics you need to do to succeed on Instagram in 2021 and properly launch your account. However, be aware that there are no miracles and that developing your account will take work. The tips given here are a good foundation, but if your goal is to explode your insta account and follower count, it's best to take a complete Instagram training.

You can also pick up our instagram book for detailed tips.

1. Choose a memorable username

Once you've downloaded the app, you need to make sure you have a complete and well-defined Instagram profile. This starts with the right choice of your username. You won't succeed on Instagram with a name that's unpronounceable or that no one remembers. So make sure you validate this step.

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Your username will be displayed publicly and will be what people see when they find you on instagram. So it's best if it's as close as possible to your company name or personal name (unless you'd rather opt to use a pseudonym).

When you register, Instagram will also ask for your full name. You can enter your company's full name here, which will make it easier for people to find you using the Instagram search function.

2. Have an up-to-date profile for success

Instagram allows you to fill out a biography of 150 characters to introduce yourself. Because of the text limitations, you need to be clear and concise about who you are as a brand or person and what you offer (whether that's products, services or on your Insta account). If you're targeting a local audience, it's also recommended to add your location.

Norman uses his bio to share his craft and let people know what types of content he shares from his Instagram account:

You can also add your website, to allow your visitors to click directly to it from your profile. This can be done in professional profile only.

3. Choose the best profile photo

The perfect dimensions for your Instagram profile photo will be 400×400 pixels. Discover all the sizes of Instagram photos here.

The most important thing for success on instagram is that the photo you choose is recognizable by the people who follow your instagram account. In most cases, the best choice will be your company's logo or a colorful photo to attract attention.

Your profile photo can only be updated on a mobile device. If your logo isn't saved on your smartphone or tablet, Instagram has the option to import it from Facebook or Twitter.

You can also take a new photo directly from the app.

4. Automate your Instagram account

To grow your Instagram account faster and reach your goals, having a large number of interactions with other community members is one of the best techniques. This allows you to gain visibility and thus get more followers.

However, this method takes time to apply on a daily basis, and it's better to focus on the quality of the content you offer. This is why automating your account is something to consider.

Using an Instagram bot will allow you to perform the actions for you safely, to gain more subscribers quickly. If you'd like to start setting this up, you can launch your 3-day Boostfluence trial for free and in less than 2 minutes. Launch Boostfluence trial.

5. Research and get inspired by similar accounts

It may not sound like fun, but without having a good understanding of the type of images others are posting, you won't know which content tends to work well. And lucky for you, Instagram search doesn't have to be an unpleasant task. Browsing the Instagram app you'll discover magnificent photos that should inspire you in your success on Instagram.

Start by finding an account similar to yours or in the same industry as you and that has a significant number of Instagram followers, a similar target audience and a high level of engagement. What does this account tend to post, and when?

Even if you want to differentiate yourself from the competition, it's essential that you know what others are doing.

6. Post regularly and at the right time

Okay, now that the elements of your profile are established, it's time to focus on your Instagram content. To succeed on Instagram, you'll need to post quality content regularly (at least 3 times a week).

The golden rule you must apply, is to post content that brings value to your community. Make sure your content is relevant to your theme or industry and relevant to what your followers want to see.

Don't forget that they're on Instagram to entertain themselves and not from a perspective of looking for new products to buy, so if you really want to grow your following and succeed on Instagram, entertain your community as much as possible. Instagram provides you with a number of tools to help you do this, including stories and the polls that can be included.

This is a wide-ranging topic, and there's still a lot you can learn about it. Here's some content for you to delve into if you wish.

• How to make beautiful Instagram photos?
• How to have a beautiful Instagram feed?
• How to post on instagram?
• When to post on Instagram?

7. Don't hide that you're on Instagram

Congratulations! You're now on Instagram, well shout it out to the world by sharing this on your other social networks or your website for example. This will enable you to gain visibility and perform community sharing between your different acquisition platforms.

If you have an email list, you can also send an email to encourage these people to follow you. Organizing a contest, can be a great way to launch your Instagram success.

8. Interact with other accounts

This is linked in particular to technique number 4, which involves automating your instagram actions so you can reach more people every day.

In fact, we saw earlier that you can interact with other accounts on the platform to get their attention and thus obtain follows back. An alternative to the previous technique presented is to use Instagram's search function to find people and brands to follow. You can search by username, or choose hashtags relevant to your business.

Following more people and businesses is a great way to engage with new contacts and can also be a source of inspiration for your Instagram account. However, doing it manually will take you much longer.

9. Be more social than ever

You've set up your account, learned the basics and started interacting with the right people; you're now ready to start establishing a permanent presence on Instagram with the goal of successfully growing your account.

A key element of building a community on Instagram is engagement with the people who follow you. When someone likes or comments on your photo, you receive a notification. Be sure to reply to that person's comment or tag as soon as possible by including the "@" symbol, followed by their username.

Keep in mind that Instagram is first and foremost a social network, so succeeding on it is all about maintaining relationships with your community, close friends and anyone else who comes into contact with you.

Conclusion

You now know how to succeed on Instagram in 2021 and how to get off to a good start when launching your account and starting your business. However, there are still many things you need to know to ensure your success. To help you assimilate them as quickly as possible, here's an article showing you how to get known on Instagram in 19 steps.