12 little-known ways to promote yourself as a craftsman

How do you promote yourself as a craftsman? How do you advertise as a craftsman? 12 solutions to publicize your product and showcase your business.

Are you a craftsman looking to advertise your business? You've come to the right place. In this article we're going to present 12 tips for getting the word out as a craftsman and at a lower cost. You'll discover that getting the word out about your business isn't always as hard as it sounds, and you'll see your business gradually grow.

Getting the word out about your product and/or business is essential for you if you want to be able to find new customers or be considered the local reference in your sector.

1-Create a site to make yourself known

It may seem difficult or totally crazy to make yourself known as a craftsman and yet, when people encounter a problem of any kind, their first reflex is going to be to search for the solution on Google. It's important that you can be found online to get more visibility. This is essential for getting the word out about your business.

To simplify the creation of your site you can use platforms such as WordPress or Strikingly. These will give you a site that's easy to set up, at a lower cost. Otherwise you can go through an agency to have a really professional site, but the cost will be much higher.

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2-Knowing your target

To brand yourself as a craftsman you'll need to know your target and know who consumes your products or service, why and when. This will make it much easier for you to search for prospects and set up the right acquisition channels or advertising ideas for your business.

To do this, ask yourself the right questions:

• Who are your customers? How old are they? Their income? Where they live?
• Why do they buy your products or services? What is their need? Your advantage over your competitors? Do they buy more than once? How did they find out about you?
• When do they buy it? At a particular time of year? At a particular time in their lives? Every day or every month?

The answers to these questions will let you know where you need to be visible so that the right people know about you.

3-Making your business known on social networks

Social networks are now a formidable weapon for promoting your business, and this is even truer for craftsmen who offer a job well done. At Boostfluence, we support hundreds of artisans in promoting their business on Instagram, one of the hottest and easiest to use social networks.

Here are a few examples of accounts advertising artisans that you might recognize yourself in:

Using Boostfluence allows you to reach thousands of people a day based on precise criteria, to increase your visibility. It's currently one of the easiest ways to get the word out about your creations in a playful and professional way.

If you don't understand what I'm talking about right now, don't worry. Here's an article detailing why automate your Instagram account.

4-Get listed on Google Maps

If you don't have a website yet, you absolutely must get listed on Google Maps. Google Maps is one of the first things that pops up in Google searches when someone looks for a craftsman around them. So it's vital that this person can find your location and contact details on Google Maps.If you're not yet listed, here's how to list yourself on Google Maps.

5-Get your customers to recommend you and keep them coming back

The recommendation by your customers is the best advertising you can get to promote yourself as a craftsman. Put in place every possible means to encourage them to recommend you to their friends and family, and to come back to see you rather than someone else if need be.

This could be leaving a business or loyalty card, suggesting they leave a customer review on your social networks or website for future customers to see, or leaving them a goodie (it always pleases the people who receive it). It's up to you to find the most clever method to make your customers want to come back or recommend you. Making yourself known via customer recommendation greatly increases your chances of that person becoming a customer.

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6-Participate in or organize events

Getting yourself or your business known also means getting in the spotlight. How can you make yourself known as a craftsman if you stay cooped up at home? It's impossible. The perfect example of a gathering of artisans, might be Christmas markets, but there's more to it than that.

You need to get involved in local life in your area, take part in events, after works or breakfasts, even organize them. There you'll meet potential customers, you can also present your business to make yourself known and maybe you'll even find your future partner.

7-Make partnerships

Making partnerships can enable you in certain sectors to bring considerable added value to your customers. You could, for example, collaborate with people who have complementary professions to your own to propose a joint offer to your respective customers, or enable you in the case of an analysis of a need of your customer, to send it back to your partner so that they do the same for you.

These types of win-win relationships, will enable you to make yourself known as a craftsman, without spending too much time on it.

8-Make yourself known through advertising

You now know your target audience, so apply yourself to reaching them by setting up advertising campaigns, whether on social networks, renting billboards, running ads in your town or appearing on the radio. The aim and to develop your visibility as much as possible to get the word out about your business.

This also involves proposing properly designed, quality communication content. You can, for example, go through Vistaprint or use an agency.

9-Discover your business by organizing workshops

Organizing discovery workshops will enable you to meet people who are genuinely interested in what you do and your know-how. These workshops can be offered as a one-off open house, or as a weekly workshop if people are interested in practicing and discovering your craft alongside you (paid or unpaid).

This is a great alternative, you can ensure that these people will give you good publicity for your business.

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10-Make your business known as a sponsor

This is perhaps one of the best methods of encouraging people to visit local shops or artisans like you. No matter where you live, you can always find a young sports team to sponsor or a local event. Make your skills available if needed to promote your business and get the word out about your creations.

11-Decorate your vehicle to promote your business

Decorating your means of travel will ensure that you won't go unnoticed when you're out and about. This is a very common solution when it comes to artisan advertising, but it's still effective, because when people have a problem, they'll automatically think of you.

12-Win competitions in your field

Winning a competition of any kind can really bring you visibility and recognition in your field. If you have the opportunity to prove your technical skills to a wide audience within a contest, don't hesitate. It's an excellent way of getting the word out about your company.

Similarly, obtaining a Label in your sector of activity reassures potential customers and encourages them to go through you, rather than someone who doesn't have that label. It's real recognition and publicity for your work as a craftsman.

Conclusion

You now have all the opportunities at your disposal to get the word out about your business, so don't wait any longer to set them up and find your future customers.You can also start automating your Instagram account with your 3-day free trial.